Now that you know that I'm merely venting out the frustrations and anger brought about by my own repeated stupidity, I shall direct my mountain-dew infused venom at you for something trivial. There's no shortage of insignificant acts of stupidity on the internet. There isn't even a paucity of substantial acts of gut-numbing, mind-wrenching stupidity on the internet. But I am going to focus on perhaps the first video to go properly viral in India: 'Why This Kolaveri Di'; a satirical song about love and loss, written and sung by Rajnikanth's son-in-law, and featuring Kamal Hasan's daughter trying to act all cool in the mixing room.
Of course, some might argue that the first Indian viral video was "How could she slap?" or perhaps the DPS-RKP mms. If you are one of those people, I'd like to tell you that the notion is cute, BUT WROOOOONG! 'How could she slap?' and its ilk were popular almost exclusively amongst the nation's netizens/netirati/net-working yuppies (What's the current phrase used by people who don't use the internet to describe people who do?).
What sets Kolaveri apart is how insanely popular it has become amongst people who still think that the only way to log on to the internet is through IE 6. Even the mainstream media in this land of golden soil which sprouts diamonds and pearls has taken notice of its popularity, and it takes a lot to get Indian mainstream media outlets to take notice of something that isn't related to Bollywood and/or Big Boss.
I'll be honest; the first time I saw the song, I loved it. I instantly downloaded it and made it my ringtone. That was last Saturday. By Tuesday, I was getting tired of it; and by Thursday I could pretty much wretch at the sight of anything even remotely connected to the word 'kolaveri'.
Analogy time! A good joke is like a good South-Indian spice; sprinkle a bit to add flavor to the otherwise drab and dull dish that we call life. Use too much, and that same dish will burn your living soul and result in you having to defecate every last organ in your body over the next few days. And this post is an example of that very defecation. By posting the video on Facebook NOW or making 'Why this kolaveri' jokes about EVERYTHING makes you like one of those annoying mofos who hear a good joke and subsequently proceed to ruin it completely by repeating its punchline all the time; specifically on occasions where it doesn't even make sense in context. You guys are like Steve Carrell in the US version of 'The Office', and kolaveri is your "That's what she said!". But even those morons didn't overuse a gag that was a gag about a moron overusing a gag as much as you morons are overusing this gag on places like 9Gag. Don't kill the joke, mama.
In any case, this post is little more than an ill-researched rambling rancorous rant reeking with resent, resplendent with repetition, raving for a rostrum of respectability by reducing itself to reiterating rehashed ideas through the rancid and rank act of regurgitating rhetoric written on a rarely-read but raring to be riveting web-rag by a ragged, rife-stricken bit of riffraff. I would direct your attention HERE, if you want to get a better idea of what I am trying to express (or a good laugh). Cracked is always better at this kind of stuff. Then again, it should be! If I was paid to spend my entire work-day thinking of the right simile to describe why I hate some unimportant bit of pop-culture... Man, I'd be the happiest person alive.
I'd also like to take this moment to coin a neologism which I think succinctly communicates the internet's obsession with a dead meme: Netrophilia. Whatever humor 'Kolaveri' had is dead, dude. Humping it's rotting carcass is not going to bring it back to life, it's just going to give you zombie-herpes.